by Ezra Productions | Jan 22, 2016 | Branded Content, Featured, Video Marketing, Viral Video Production
1) Dos Equis: “The Most Interesting Man in the World” Wins on Land, Sea, Air, and Beyond It’s hard to believe that the Dos Equis “Most Interesting Man in the World” is STILL just as funny and unforgettable as the first time we saw him back in 2006. While...
by Ezra Productions | Oct 2, 2015 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
So you’ve invented this next-level, life-changing product but sales aren’t soaring. Maybe your potential consumers haven’t recognized their need for it yet. Maybe you believe your product speaks for itself. Even if your product has the complexity level of a bouncy...
by Ezra Productions | Sep 22, 2015 | Branded Content, Business of Video, Video Marketing, Video Production Tips
With so many products and technologies being invented, how does one product stand out from the rest? Of course there’s no one answer to this question, but these days, marketers are investing more and more into product videos – and for good reason! According to...
by Ezra Productions | Aug 19, 2015 | Branded Content, Mindful Living, Video Marketing
It is common for large companies to invest their resources in promoting the interests and ideologies of their target markets in an effort to increase brand loyalty and sales. We were surprised to learn that of the leading health food companies, Organic Valley was the...
by Ezra Productions | Jul 8, 2015 | Business of Video, Video Marketing
We’ve all seen examples of testimonial videos that are just too painful to watch; they look unprofessional, are obviously fake, the acting is horrible, and the videos are poorly produced. Most times the iPhone or Flipcam is shaky, the person rambles on and on, and you...
by Ezra Productions | May 28, 2015 | Branded Content, Business of Video, Featured, Video Marketing
You understand the importance of using great photos in your eCommerce store and you know that the popularity of video is exploding, but how can YOU actually use video to increase conversions and brand value? Ok backup—why video for eCommerce now? Simple. Video is...
