So you’ve invented this next-level, life-changing product but sales aren’t soaring. Maybe your potential consumers haven’t recognized their need for it yet. Maybe you believe your product speaks for itself. Even if your product has the complexity level of a bouncy ball, having an explainer video can be an invaluable sales tool when produced and implemented correctly.

A recent survey conducted by Video Rascal shows that a whopping 85% of people are more likely to purchase a product after seeing its how-to video.

I’m guessing you’re ready to make an explainer video after that stat, so let’s get into a few tips!

1. Write a Script and Stick to it

Pre-production is vital to the process of creating an effective instructional video. The main purpose of a how-to video is to explain your product. If you’re caught rambling on and on about a specific feature, the viewer may lose interest or get lost in your jargon. Try to speak directly to the audience. A strong script alongside attention-catching visuals helps the viewer retain information more effectively.

2. Keep it Short and Simple

When it comes to digital video content, people have rather short attention spans, so keep it quick. Don’t beat around the bush or include excess info – get to the point.

Check out how Lumo Lift keeps their video short and sweet:


3. Outline Consumer Benefits

How does your product improve the life of its consumer? People buy products because they believe they will benefit their life in some way. Prove to your viewer that your product will do just that!

4. Showcase Brand Personality

Take advantage of any opportunity you have to express your brand’s personality. Consumers like to know who their buying from, so show them who you are and what you stand for. The production of an explainer video is one more way to sell your target audience on not just the product, but the company.

Watch how Airbnb shares its personality while keeping the viewer engaged and interested in their product.


5. Promote

At any point in the video production process, you ought to be looking at different channels through which it can be shared. Create leverage with your various social media platforms – Facebook, Twitter, Instagram, etc. – and maybe make it the first thing a potential customer sees when they visit your website.

After watching the video, chances are viewers are going to want to buy the product, so make it easy! Provide a clickable link in the video or another way to further connect the audience to your product.