by Ezra Productions | Jul 1, 2021 | Branded Content, Featured, Video Marketing, Video Production Tips, Viral Video Production
In the past couple of years, beauty brands have found great success on TikTok. Now more than ever, people are discovering new beauty products and brands on the app. TikTok’s user tailored algorithm and short video format makes going viral and connecting with an...
by Ezra Productions | Oct 5, 2020 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
TikTok is in. TikTok is out. TikTok steals your information and sends it to the Communist party in China. Or doesn’t. If headlines about the TikTok ban make your head swim like you’re living under a swirling-unicorn-bubble filter, you’re not alone. Though the current...
by Ezra Productions | Mar 11, 2020 | Business of Video, Mindful Living, Social Action, Video Marketing, Video Production Tips, Viral Video Production
If you’re looking for a way to maximize your return on ad spend (ROAS), video production, and digital marketing campaigns, we’ve got a GEM™ for you. The GEM score is an open-sourced method of ensuring that your videos, print, and other marketing media present women...
by Ezra Productions | Aug 11, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Video content is a cornerstone for any well-rounded content strategy. While the idea of creating video for marketing purposes isn’t new, many companies shy away from video because of budgetary worries or not knowing where to begin. But 72% of consumers would rather...
by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...
by Ezra Productions | Jun 13, 2018 | Branded Content, Featured, Social Action, Video Production Tips, Viral Video Production
In April, The North Face announced the introduction of their Move Mountains campaign, an initiative to equalize representation of men and women in the outdoor brand’s video production and advertising efforts. While the idea of portraying women in ads isn’t new, few...
