Cannes Lions was full of creative insights and inspirations, but one of the key takeaways we’re bringing back to our video production company in Los Angeles is the Gender Equality Measure™.
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As brands increasingly use branded content marketing to showcase their values, commercial video production companies are able to provide expert guidance and bring value to the process.
Powerful, independent women starred in this year’s Super Bowl ads, and there are two compelling reasons why brands are suddenly focused on women’s empowerment.
There’s a very important lesson in The North Face’s Move Mountains campaign. Here’s why we love their new push to include women in their video production.
Check out how popular branded content advertising is impacting the way women view themselves today, and our take on how to change it.
HBO kicks off Women’s History Month with a branded promo video featuring strong female characters.