Cannes Lions was full of creative insights and inspirations, but one of the key takeaways we’re bringing back to our video production company in Los Angeles is the Gender Equality Measure™.
Video Marketing Posts
Video is on the rise in every industry from retail to hospitality to tech. Does your video content strategy include these three ways to effectively use video to increase engagement, promote brand loyalty, and drive traffic?
The beauty industry is growing rapidly, and beauty video production is one of the best ways to get brand messaging in front of target audiences. Here are 4 things needed to create an impactful beauty video that delivers results.
Creating a video marketing budget is the easy part. Getting that budget approved by higher-ups is much more difficult. Use these statistics to make the case for your video marketing budget — and, ultimately, to get it approved.
Powerful, independent women starred in this year’s Super Bowl ads, and there are two compelling reasons why brands are suddenly focused on women’s empowerment.
You and your video production agency think your video content is amazing. But how is it really performing? Use these social media metrics to find out.