Cannes Lions was full of creative insights and inspirations, but one of the key takeaways we’re bringing back to our video production company in Los Angeles is the Gender Equality Measure™.
Business of Video Posts
Video is on the rise in every industry from retail to hospitality to tech. Does your video content strategy include these three ways to effectively use video to increase engagement, promote brand loyalty, and drive traffic?
As brands increasingly use branded content marketing to showcase their values, commercial video production companies are able to provide expert guidance and bring value to the process.
The beauty industry is growing rapidly, and beauty video production is one of the best ways to get brand messaging in front of target audiences. Here are 4 things needed to create an impactful beauty video that delivers results.
Creating a video marketing budget is the easy part. Getting that budget approved by higher-ups is much more difficult. Use these statistics to make the case for your video marketing budget — and, ultimately, to get it approved.
In the luxury hospitality world, hotel video marketing has never been more important. Read on to find out why and how to use hotel video production in your sales, marketing, social media, and advertising strategies.