by Ezra Productions | Oct 5, 2020 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
TikTok is in. TikTok is out. TikTok steals your information and sends it to the Communist party in China. Or doesn’t. If headlines about the TikTok ban make your head swim like you’re living under a swirling-unicorn-bubble filter, you’re not alone. Though the current...
by Ezra Productions | Sep 3, 2020 | Branded Content, Business of Video, Uncategorized, Video Marketing, Video Production Tips
We’re living in a unique time right now. Everyone on earth is facing the same invisible enemy. We’re being inundated with statistics, predictions, and strategies related to coronavirus and its aftermath every time we’re within eye-shot of our phones. Humans throughout...
by Ezra Productions | Apr 24, 2020 | Branded Content, Business of Video, Featured
This week we’re thrilled to highlight the work of LA-based female commercial director Sophia Banks. Sophia has directed numerous award-winning commercials for brands such as Pepsi, Chobani, BMW, Target, and Ford, as well as fashion films for Christian Siriano,...
by Ezra Productions | Mar 11, 2020 | Business of Video, Mindful Living, Social Action, Video Marketing, Video Production Tips, Viral Video Production
If you’re looking for a way to maximize your return on ad spend (ROAS), video production, and digital marketing campaigns, we’ve got a GEM™ for you. The GEM score is an open-sourced method of ensuring that your videos, print, and other marketing media present women...
by Ezra Productions | Oct 1, 2019 | Branded Content, Business of Video, Featured, Mindful Living, Social Action, Video Marketing, Video Production Tips
It’s no secret that every advertising agency and video production company is after the next method or strategy to bring their videos and content to the top and leave a lasting impact on their viewers. But how can they accomplish this in an oversaturated market with...
by Ezra Productions | Aug 11, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Video content is a cornerstone for any well-rounded content strategy. While the idea of creating video for marketing purposes isn’t new, many companies shy away from video because of budgetary worries or not knowing where to begin. But 72% of consumers would rather...
