by Ezra Productions | Oct 1, 2019 | Branded Content, Business of Video, Featured, Mindful Living, Social Action, Video Marketing, Video Production Tips
It’s no secret that every advertising agency and video production company is after the next method or strategy to bring their videos and content to the top and leave a lasting impact on their viewers. But how can they accomplish this in an oversaturated market with...
by Ezra Productions | Aug 11, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Video content is a cornerstone for any well-rounded content strategy. While the idea of creating video for marketing purposes isn’t new, many companies shy away from video because of budgetary worries or not knowing where to begin. But 72% of consumers would rather...
by Ezra Productions | Jul 11, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Production Tips
All brands are looking to sear themselves into the minds of their target audience. As we’ve seen in the past few years, producing great video content (whether it’s consumed on television, websites, or social media) is a one of the best ways for brands to make...
by Ezra Productions | Jun 24, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
If you’re a woman, open up your Instagram or YouTube feed and it won’t take long to find a beauty video. Video content marketing is wildly popular right now, and the beauty industry is growing rapidly — generating more than $500 billion in revenue in 2018. New...
by Ezra Productions | Apr 1, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
As a marketing professional, you know the power of video and the importance of having a dedicated, realistic video marketing budget. But making the case to your company’s decisions makers can be more difficult. When you build a video marketing budget, higher-ups might...
by Ezra Productions | Mar 27, 2019 | Branded Content, Business of Video, Featured, Video Production Tips
If you’re in the hospitality industry, you understand that image is everything. From the quality of online reviews you receive to your perception among your comp set, a hotel’s image can make or break a potential client’s booking. The traveler of today is savvy, and...