by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...
by Ezra Productions | Feb 7, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
You’ve hired an amazing video production agency, you’ve used our video marketing tips to plan your videos, you’ve received your shiny new video content, and now it’s time to put it to work. You have your social media strategy in place and you’ve posted the videos to...
by Ezra Productions | Jan 15, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
Would you trade in your iPhone for a Google Pixel? What if I told you that it was water-resistant? What if I told you it uses the latest Qualcomm® Snapdragon™ 835 processor? What if I told you its battery could last 7 hours on a 15-minute charge? Still no? Exactly....
by Ezra Productions | Jan 11, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
With 81% of businesses using video for marketing purposes in 2018 and consumers watching an average of 1.5 hours of video per day (according to HubSpot), video marketing has never been more important than it is today. In 2018 we saw some shifts in consumer behavior...
by Ezra Productions | May 16, 2018 | Branded Content, Business of Video, Featured, Video Marketing
By now, you might have noticed your favorite company experimenting with short, branded video content. This year, expect the six-second ad to blow other forms of video marketing out of the water. Because video is widely recognized as the most-viewed form of content...
by Ezra Productions | Apr 4, 2018 | Business of Video, Featured, Video Marketing, Video Production Tips
In the past few years, we have seen a marked increase in the number of companies adopting video as one of their preferred marketing channels to drive qualified traffic, increase awareness, and engage potential and current customers. Video marketing evolves year after...
