by Ezra Productions | May 16, 2018 | Branded Content, Business of Video, Featured, Video Marketing
By now, you might have noticed your favorite company experimenting with short, branded video content. This year, expect the six-second ad to blow other forms of video marketing out of the water. Because video is widely recognized as the most-viewed form of content...
by Ezra Productions | Apr 4, 2018 | Business of Video, Featured, Video Marketing, Video Production Tips
In the past few years, we have seen a marked increase in the number of companies adopting video as one of their preferred marketing channels to drive qualified traffic, increase awareness, and engage potential and current customers. Video marketing evolves year after...
by Ezra Productions | Sep 25, 2017 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
Case study videos are becoming commonplace on websites that sell products and services of all kinds, and the reason is simple: We’re much more likely to buy into the efficacy of something if someone real, and someone we trust, has recommended it. In fact, according to...
by Ezra Productions | Sep 12, 2017 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
These days, implementing a marketing strategy for your business that actually works can be pretty hit or miss. With new trends, memes, GIFs and videos going viral daily, it’s hard to know what tactics to use to really grab your audience’s attention. Fortunately for...
by Ezra Productions | Apr 20, 2017 | Branded Content, Business of Video, Crowdfunding, Featured, Video Marketing, Video Production Tips, Viral Video Production
In the ever-evolving world of content marketing, it is becoming increasingly important to offer your target audience interesting and engaging content across multiple channels. Perhaps the most enticing platform is video, which you can use to grab the attention of...
by Ezra Productions | Feb 24, 2017 | Branded Content, Business of Video, Featured, Video Production Tips
We got to know Eric, our go-to cinematographer when it comes to beauty and testimonial video production, in a previous post, but in this post, we share his secrets to creating beautiful images! How to Get that Perfect Beauty Look on Camera When crafting an...