If you’re in the hospitality industry, you understand that image is everything. From the quality of online reviews you receive to your perception among your comp set, a hotel’s image can make or break a potential client’s booking. The traveler of today is savvy, and with a bevy of hotels to select from, how can you set your property apart from the noise of hotel video advertising? Now more than ever adding video to your marketing strategy is key for the continuing growth of your property.
So what exactly does hotel video marketing look like for the hospitality industry? Here is how you can use video marketing to your advantage to increase sales, uplevel your brand awareness, and establish a new level of prestige for your property.
1. Use Hotel Video Production as a Sales Tool
Video is a valuable sales tool that encourages more bookings. This versatile tool can uplevel stale text sales presentations to dazzle a potential client, highlight successful events, and encourage options for additional revenue. Imagine if your presentation deck or email marketing included this hotel overview video complete with sexy shots and breathtaking drone video:
You are also able to customize your video content based on the client, for example highlighting the gym and on-site food options for business travelers, or showcase your pool and nearby sites for the leisure traveler looking for a luxury hotel experience. Catering to a wide variety of clients increases the personalization factor and can lead to more sales.
Here are some examples of videos that highlight particular aspects of one hotel.
2. Create Social Media Content
In a world dominated by social media, it’s vital for your business to have a presence. Travelers often search for a hotel’s social media accounts before booking, so just posting photos doesn’t cut it these days. Video content has been shown to be the best-performing type of content across all platforms and can massively improve your brand’s channels.
With the ever-changing social media algorithms and the constant need for new and fresh content, it can be difficult to stay ahead of your competition. Many social media platforms heavily reward accounts that post video content. In fact, video content generates 59% more engagement than any other content on Facebook.
Hotel video advertising can also drastically increase your brand awareness, especially on social media. We already know that video performs well on these platforms, but it is also easily shareable content. One video share can get your brand in front of thousands of new eyes without having to spend one dollar on advertising.
Hotel video marketing can also showcase other aspects of your property like nightlife or restaurants. Give your audience a well-rounded view of what your property has to offer to keep your clients coming back again and again.
3. More Informed, Happier Customers
Hotels are evolving into lifestyle mainstays rather than a place to dump your luggage while you do other things, so making sure you’ve booked the right place is high on travelers’ to-do lists. Travelers want to see and feel the space before they book, and video is a great way to give your clientele an in-depth view of the rooms, restaurants, and on-property activities. Photos are helpful, but video content creates a more intimate personal connection with your client that packs more information than a still image can.
When travelers are confident in their booking, they’re less likely to leave negative reviews and more likely to become repeat customers because you’re managing their expectations. They know what they’ve booked and are excited to get to the property you featured in your hotel service video; no nasty surprises when they step in the lobby to find it’s not at all what they expected.
4. Improve Your Conversion Rates
Studies have shown that adding video content to your hotel’s homepage has been proven to improve conversion rates. The majority of travelers specifically seek out video when researching upcoming travel, so adding video right up front is a great way to move them along the funnel towards booking.