by Ezra Productions | Jan 11, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
With 81% of businesses using video for marketing purposes in 2018 and consumers watching an average of 1.5 hours of video per day (according to HubSpot), video marketing has never been more important than it is today. In 2018 we saw some shifts in consumer behavior...
by Ezra Productions | Feb 8, 2016 | Branded Content, Featured, Video Marketing, Viral Video Production
We love to watch Super Bowl advertisements because they are generally smart, funny, and catch us off guard. For years, the Super Bowl has been the place for comedic commercials, making any branded content video with a serious message a no-no. But this year was...
by Ezra Productions | Feb 4, 2016 | Featured, Uncategorized, Video Marketing
Lately we’ve been being approached by more and more startups that have been asking us to produce company videos for them to send out to investors. The reason why is clear: investors are bored of reading executive summaries and looking at PowerPoint presentations all...
by Ezra Productions | Jan 25, 2016 | Featured, Video Marketing
It’s 2015 and digital video advertisements are more prevalent than ever on the internet. And with good reason! A study by Cisco predicts that in 2019, internet video traffic could make up 80% of all consumer Internet traffic. In fact, approximately 25% of consumers...