by Ezra Productions | Aug 11, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Video content is a cornerstone for any well-rounded content strategy. While the idea of creating video for marketing purposes isn’t new, many companies shy away from video because of budgetary worries or not knowing where to begin. But 72% of consumers would rather...
by Ezra Productions | Jun 24, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
If you’re a woman, open up your Instagram or YouTube feed and it won’t take long to find a beauty video. Video content marketing is wildly popular right now, and the beauty industry is growing rapidly — generating more than $500 billion in revenue in 2018. New...
by Ezra Productions | Apr 1, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
As a marketing professional, you know the power of video and the importance of having a dedicated, realistic video marketing budget. But making the case to your company’s decisions makers can be more difficult. When you build a video marketing budget, higher-ups might...
by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...
by Ezra Productions | Feb 7, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
You’ve hired an amazing video production agency, you’ve used our video marketing tips to plan your videos, you’ve received your shiny new video content, and now it’s time to put it to work. You have your social media strategy in place and you’ve posted the videos to...
by Ezra Productions | Jan 15, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
Would you trade in your iPhone for a Google Pixel? What if I told you that it was water-resistant? What if I told you it uses the latest Qualcomm® Snapdragon™ 835 processor? What if I told you its battery could last 7 hours on a 15-minute charge? Still no? Exactly....
