by Ezra Productions | Mar 11, 2020 | Business of Video, Mindful Living, Social Action, Video Marketing, Video Production Tips, Viral Video Production
If you’re looking for a way to maximize your return on ad spend (ROAS), video production, and digital marketing campaigns, we’ve got a GEM™ for you. The GEM score is an open-sourced method of ensuring that your videos, print, and other marketing media present women...
by Ezra Productions | Oct 1, 2019 | Branded Content, Business of Video, Featured, Mindful Living, Social Action, Video Marketing, Video Production Tips
It’s no secret that every advertising agency and video production company is after the next method or strategy to bring their videos and content to the top and leave a lasting impact on their viewers. But how can they accomplish this in an oversaturated market with...
by Ezra Productions | Aug 11, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Video content is a cornerstone for any well-rounded content strategy. While the idea of creating video for marketing purposes isn’t new, many companies shy away from video because of budgetary worries or not knowing where to begin. But 72% of consumers would rather...
by Ezra Productions | Jun 24, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
If you’re a woman, open up your Instagram or YouTube feed and it won’t take long to find a beauty video. Video content marketing is wildly popular right now, and the beauty industry is growing rapidly — generating more than $500 billion in revenue in 2018. New...
by Ezra Productions | Apr 1, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
As a marketing professional, you know the power of video and the importance of having a dedicated, realistic video marketing budget. But making the case to your company’s decisions makers can be more difficult. When you build a video marketing budget, higher-ups might...
by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...