by Ezra Productions | Jul 11, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Production Tips
All brands are looking to sear themselves into the minds of their target audience. As we’ve seen in the past few years, producing great video content (whether it’s consumed on television, websites, or social media) is a one of the best ways for brands to make...
by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...
