Think about all of the marketing e-mails you get on a daily basis. Which are the ones that entice you to open them? Which ones do you actively engage with? If your answer is or includes “The ones with videos,” you’re not alone.

Video has been proven to be the most effective way to make an impact on your target audience via e-mail. Just looks at the facts! Below, we’ve compiled the four most important statistics you need to know about the efficacy of using digital video in your e-mail marketing campaigns.

Infographic of the Email Marketer's Guide to Video

Did you know that when marketers include video in an e-mail blast, click-through rates increase by 200%-300%?

How abut that when an introductory e-mail is sent out with a video in it, there is a 75% decrease in subscribers opting out of your e-mail list?

What about the fact that conversion rates increase by 51% when video is included in email marketing campaigns?

Keep in mind–we are a YouTube generation. YouTube is the second-largest search engine in the world. Translation: people don’t like to read. But when they watch videos, people retain 95% of the message they see and hear.