by Ezra Productions | Oct 1, 2019 | Branded Content, Business of Video, Featured, Mindful Living, Social Action, Video Marketing, Video Production Tips
It’s no secret that every advertising agency and video production company is after the next method or strategy to bring their videos and content to the top and leave a lasting impact on their viewers. But how can they accomplish this in an oversaturated market with...
by Ezra Productions | Jul 11, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Production Tips
All brands are looking to sear themselves into the minds of their target audience. As we’ve seen in the past few years, producing great video content (whether it’s consumed on television, websites, or social media) is a one of the best ways for brands to make...
by Ezra Productions | Feb 12, 2019 | Branded Content, Business of Video, Featured, Social Action, Video Marketing, Viral Video Production
Brands flooded this year’s Super Bowl with commercials that shared a common theme: women’s empowerment. There’s a clear business strategy behind these female-focused commercials (described in detail below). But it’s important to know that it takes the right video...
by Ezra Productions | Jun 13, 2018 | Branded Content, Featured, Social Action, Video Production Tips, Viral Video Production
In April, The North Face announced the introduction of their Move Mountains campaign, an initiative to equalize representation of men and women in the outdoor brand’s video production and advertising efforts. While the idea of portraying women in ads isn’t new, few...
by Ezra Productions | Jan 30, 2018 | Featured, Social Action
What if, when we interacted with advertisements, it was in a way that built us up? What if, after seeing an ad, we felt feeling empowered, validated, hopeful or even empathetic? Unfortunately, that’s far from the case today. Advertisements are often designed to make...
by Ezra Productions | Mar 8, 2017 | Branded Content, Featured, Social Action
March marks the celebration of Women’s History Month and with all of the female empowerment momentum generated this year, it’s more exciting than ever. This hype isn’t lost on HBO. Over the years, the network has created so much incredible hit content featuring strong...