by Ezra Productions | May 4, 2016 | Branded Content, Business of Video, Featured, Video Marketing
Behemoth B2C brands like Coca-Cola and American Express have been producing digital content like branded content videos for years now in an effort to increase sales and brand affinity, but luxury brands have been slow to jump on the content-creation bandwagon. That...
by Ezra Productions | Apr 25, 2016 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Your promotional video production company has just sent you your final video and now it’s time share it with the world! Before spending money on advertising, it’s important to optimize your promotional video production for search engines so that it draws in...
by Ezra Productions | Mar 7, 2016 | Branded Content, Business of Video, Featured, Video Production Tips, Viral Video Production
It’s no secret that in the video production business, emotionally charged videos have more of an impact on viewers than boring videos that only show talking heads. Just imagine how much less engaged you would be if you were watching a film in which someone was having...
by Ezra Productions | Mar 2, 2016 | Family Videos, Featured, Leaving a Legacy, Leaving a Legacy & Family Videos, Mindful Living
People often ask us why a commercial video production company would want to make films for private families. The truth is that we started by making films for families and because of our interests in storytelling and marketing, soon found ourselves making films for...
by Ezra Productions | Feb 18, 2016 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Figuring out which video production company to work with can be tough. Asking all of the right questions can be even tougher, especially when you don’t know what questions to ask! In this post, we’re going to share some important factors to consider before hiring a...
by Ezra Productions | Feb 10, 2016 | Business of Video, Featured, Video Marketing, Video Production Tips
All over the world (but especially in Los Angeles), video production is quickly becoming the medium of choice when it comes to marketing multi-million dollar luxury real estate properties—and for good reason! According to the National Association of Realtors (NAR 73%...
