by Ezra Productions | Oct 3, 2016 | Branded Content, Business of Video
Knowing how to tell a brand’s story is essential to creating strong connections with consumers. Sometimes it’s hard to know where to start when telling a brand’s story. We met with personal branding expert Robin Fisher Roofer to find out how she helps professionals in...
by Ezra Productions | Sep 22, 2016 | Branded Content, Business of Video, Crowdfunding, Featured, Video Marketing
Over the past decade, billions of dollars have been raised through crowdfunding, driving companies from all industries to seriously consider this form of financing. To effectively raise money through crowdfunding, businesses need to set themselves up for success. But...
by Ezra Productions | Jul 21, 2016 | Branded Content, Featured, Video Marketing, Video Production Tips
With the emergence of equity crowdfunding as a source of funding for companies, which relies heavily on campaign videos to drive investment, producing the best equity crowdfunding video has never been more important. In our experience creating award-winning videos for...
by Ezra Productions | May 4, 2016 | Branded Content, Business of Video, Featured, Video Marketing
Behemoth B2C brands like Coca-Cola and American Express have been producing digital content like branded content videos for years now in an effort to increase sales and brand affinity, but luxury brands have been slow to jump on the content-creation bandwagon. That...
by Ezra Productions | Apr 25, 2016 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips, Viral Video Production
Your promotional video production company has just sent you your final video and now it’s time share it with the world! Before spending money on advertising, it’s important to optimize your promotional video production for search engines so that it draws in...
by Ezra Productions | Mar 7, 2016 | Branded Content, Business of Video, Featured, Video Production Tips, Viral Video Production
It’s no secret that in the video production business, emotionally charged videos have more of an impact on viewers than boring videos that only show talking heads. Just imagine how much less engaged you would be if you were watching a film in which someone was having...
