by Ezra Productions | Jan 11, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
With 81% of businesses using video for marketing purposes in 2018 and consumers watching an average of 1.5 hours of video per day (according to HubSpot), video marketing has never been more important than it is today. In 2018 we saw some shifts in consumer behavior...
by Ezra Productions | Jun 13, 2018 | Branded Content, Featured, Social Action, Video Production Tips, Viral Video Production
In April, The North Face announced the introduction of their Move Mountains campaign, an initiative to equalize representation of men and women in the outdoor brand’s video production and advertising efforts. While the idea of portraying women in ads isn’t new, few...
by Ezra Productions | May 16, 2018 | Branded Content, Business of Video, Featured, Video Marketing
By now, you might have noticed your favorite company experimenting with short, branded video content. This year, expect the six-second ad to blow other forms of video marketing out of the water. Because video is widely recognized as the most-viewed form of content...
by Ezra Productions | May 14, 2018 | Branded Content, Featured
We are thrilled to announce that Ezra Productions received five Communicator Awards for our video production work in Los Angeles and New York in 2017! Two of the three videos were awarded in two categories. The Communicator Awards is the largest and most competitive...
by Ezra Productions | May 11, 2018 | Branded Content, Featured, Viral Video Production
We fell in love the moment we met Ellen, a strong female director whose work centers on empowering the underdog through comedic and emotional storytelling. Ellen is smart, authentic, vulnerable, and funny, and she is incredibly talented across multiple genres,...
by Ezra Productions | Sep 25, 2017 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
Case study videos are becoming commonplace on websites that sell products and services of all kinds, and the reason is simple: We’re much more likely to buy into the efficacy of something if someone real, and someone we trust, has recommended it. In fact, according to...
