Umami Burger @ The Grove Reopening Event Photography

Project Overview

Ezra Productions was hired to photograph the red carpet celebration of the re-opening of Umami Burger at The Grove in Los Angeles, CA. The photographs showcase the redesign of the space, dubbed “The Next Evolution” of Umami restaurants. The redesigned space features an open floorplan, a comfortable bar with seating, and a partially visible kitchen, all designed to give the restaurant a more convivial atmosphereAnother new element is the kid-friendly play area on the patio, which was added to make the location more family friendly, so we made sure to capture shots of kids enjoying that amenity. In addition to redesigning the restaurant, Umami added an array of new menu and drink items like the Impossible burger and boozy milkshakes, which influencers and celebrities enjoyed throughout the night.

This project also included event videography, editings, graphics, and coloring. The event recap video highlighted various important moments throughout the event, including: Jayden Smith’s red carpet arrival; the frenzied media snapping photographs of the celebrities on the step and repeat that featured Umami, sbe, and Peroni logos; interviews with the President of Umami and corporate affiliates; product shots of the featured “Impossible Burger” and Peroni Beer; and the artful preparation of new signature cocktails.

The photographers stayed late after the event to provide Umami with the best photos to be featured on their Instagram account and in the press the next morning. Umami received the rest of the edited photographs the following day.

Project Deliverables

Event photography to be featured in the press and on Umami’s Instagram and other social media channels; a one-minute event video and a 30-second event video for Instagram.

Company Overview

Umami Burger is an American restaurant chain that uses Japanese-style ingredients to create savory umami burger creations.

One-Minute Video

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