Instagram Video Production for Umami Burger
Instagram Video Project Overview
Ezra Productions produced this Instagram video for Umami burger to showcase highlights from the event promoting the launch of Cindy Crawford’s “Cindy’s Casa Burger” and Rande Gerber’s “Rande’s Spicy Margarita,” a cocktail created with Casamigos Tequila exclusively for Umami Burger. $1 from the purchase of every “Cindy’s Casa Burger” will be donated to Cindy’s charity of choice, the American Family Children’s Hospital in Madison, Wisc. and its “Fighting Cancer So Kids Won’t Have To” campaign.
This video production project involved event videography, editing, graphics, and coloring. The video highlighted various important moments throughout the event, including: Cindy Crawford and Rande Gerber’s red carpet arrival; the frenzied media snapping photographs of the supermodel, fashion icon, and businesswoman against the step and repeat that featured Umami and Casamigos logos; product shots of Cindy’s Casa Burger and Casamigos tequila; and the artful preparation of Casamigos cocktails.
One 1-minute video and one 30-second video for Instagram, Facebook, and other social media channels.
Umami Burger is an American restaurant chain that uses Japanese-style ingredients to create savory umami burger creations.
Umami Burger received 1,016 views of this video on Instagram.
Winner of 2018 Communicator Award for Branded Content-Promotional for Online Video
Winner of 2018 Communicator Award for Video-Live Events for Online Video
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