SOCIAL MEDIA VIDEO PRODUCTION
As people spend more and more time on social media platforms like YouTube, Instagram, Facebook, and Twitter, they increasingly consume video. Social media video production is one of the best tools that brand marketers have to share products and services with targeted audiences, and convert viewers into customers, believers, and repeat buyers.
A SUCCESSFUL APPROACH TO SOCIAL MEDIA VIDEO PRODUCTION
Social media video production is unique form of branded content. When creating video specifically for social media, it’s important to consider the following factors.
Each social media platform is home to a slightly different audience. Our social media videos are designed for specific platforms. For example, Facebook videos can be a bit longer than Instagram videos because of how the platforms are used.
People’s attention spans are getting shorter and shorter, which means that every second of a social media video must make an impact, and videos should be tightly focused. It is essential to keep social media production tightly focused.
The whole purpose of social media marketing is to engage with a specific audience — to get more likes, shares, comments and clicks. When social media video gets shared, your brand’s reach increases exponentially and organically.
EXAMPLES OF EZRA PRODUCTIONS’ SOCIAL MEDIA VIDEO PRODUCTION
UMAMI BURGER X BON JOVI SOUL FOUNDATION
UMAMI BURGER x CINDY CRAWFORD
UMAMI BURGER X BON JOVI SOUL FOUNDATION
WHY SOCIAL MEDIA VIDEO PRODUCTION MATTERS
The most popular social media platforms continue to see incredible year-over-year growth. For example, the number of active monthly users on Instagram alone increased by 200 million between September 2017 and June 2018. On Instagram, videos get 21.2% more interactions compared to images and 18.6% more interactions compared to carousels. It’s not just Instagram where users want to see more video. Facebook is now the second-largest video platform in the world behind only YouTube.
About 75% of consumers say that they share brand videos on social media.
Additionally, overall ad spending on social media videos increased 38.1% in the United States in 2018. It’s clear from these numbers that marketers see video producing results, leading to a greater investment.
Social video gets 12 times more shares than text and images combined, which is another reason why smart brands are creating more of it. A social media video production company can help you plan and execute a creative campaign that captures attention.
At Ezra Productions, we’ve had the opportunity to work with brands like JCPenney, Lowes, La Perla, Goop, Umami Burger, SLS Hotels, and Cleo, on video projects for Instagram, Facebook and other social media platforms. Here’s a look at just one of our social media videos for La Perla:
Our team was able to shoot, edit and deliver two Instagram videos to La Perla in a matter of days. To learn more about those videos, click here.
Given the proliferation of social media, many video production companies now offer social media video production services. But how can you be sure you’re finding the best option among social media video production companies? Make sure you look for four things:
- A High-End Aesthetic: A company that can convey a high-end aesthetic through social media video production will be able to break through the noise and resonate with your target audience.
- Talent: The best social media video production companies are the ones that work with the best talent: creative and experienced cinematographers, directors, editors and others.
- Attention to Detail: As noted above, every second of a social media video matters. Find a video production company that focuses on the smallest details so that the overall production delivers results.
- Cost: Keep in mind that you get what you pay for. An experienced video production company that will deliver results may not be the cheapest.
At Ezra Productions, we offer the high-end aesthetic needed to break through on crowded platforms. We work with the best talent, including directors and others who regularly work on movies, TV shows and commercials. As your brand video production company, we bring to each project a wealth of experience working with some of the largest and most prestigious companies in the world.
As a leader among women-owned video production companies, we bring a unique perspective and sensibility to social media video production projects that can be difficult to find elsewhere.
If you’re searching for a company that provides social media video production in Los Angeles or other markets, we’re ready to help. Contact us today so that we can start a conversation about your social media video production needs.