The Mama Circle Brand Film
Video Production Project Overview
This video was designed to welcome potential clients to The Mama Circle and give them an introduction to Erica, its owner, and the mission of The Mama Circle. We decided to film on the steps of Erica’s Venice bungalow in order to literally welcome clients into her home, as the business is very personal to her. While watching, viewers get a sense of the calming, caring atmosphere that she brings to her clients during one of the most stressful times in their lives. In the video, clients tell their inspirational stories about Erica and what their own personal journeys have been like having this professional by their side. An upbeat, playful musical score creates a comfortable ambiance for the audience to sink into and relax, mimicking The Mama Circle experience and reinforcing the stress-free goal of the brand.
One 3.5-minute video to display on client’s YouTube channel and social media accounts.
As one of Los Angeles’ most sought-after doulas and birth educators, Erica Chidi Cohen transforms lives through her company The Mama Circle. Erica helps couples throughout Souther California every step of the way during pregnancy and post-birth, and provides a comforting, caring, and informative atmosphere for all of her clients.