UCLA CBAM Introduction Video
Video Production Project Overview
In this documentary-style introduction video, the viewer is educated on the purpose and capabilities of UCLA’s Center for Behavioral & Addiction Medicine (CBAM). We start out with a bold fact that is almost unbelievable, and go right into why CBAM exists. The beautiful cinematography and slow build up of music captures viewers’ attention and keeps them engaged throughout the entire video. Viewers get a sense of transparency as they watch various shots from within CBAM’s Hollywood clinic and laboratory. Being able to witness the work being done within the center and understand the impact that it has on the community is targeted specifically towards donors. We finished the video off with beautiful, cinematic coloring.
One 1.5-minute video to display on client’s website and YouTube channel.
CBAM is a multidisciplinary center that seeks to advance the prevention and treatment of chronic illnesses, especially in communities with health disparities. As part of the UCLA Department of Family Medicine, CBAM works at the intersection of academia and community with a focus on treating addictions and preventing the spread of HIV.