Umami Burger x Jon Bon Jovi Promotional Video Production & Photography

Video Production & Photography Request

We were excited to work with Umami Burger again to help publicize their new partnership with Bon Jovi and Hampton Water. Umami Burger required social media videos and photos to support the launch of “The Hampton Burger,” which was designed by Bon Jovi’s son, Jesse Bongiovi. As part of the partnership, $1 of the sale of each burger sold goes to the JBJ Soul Foundation to help break the cycle of poverty.

Jon Bon Jovi joins a long list of celebrities who have partnered with Umami to be featured in their Artist Series, including and the international acclaimed Chef Daniel Boulud and rapper Jaden Smith.

Our Approach

The client required a good deal of content to be shot in just a few hours with minimal footprint. We planned the timing of the day very strategically to maximize our the time we had. To do that, we brought in lean, multi-talented crew and utilized sunlight to augment our commercial lighting. Our photographer snapped photos while the cinematographer filmed, and we prepped all of the photography settings while videos were being shot. We made sure to film the videos wide enough so they could be cut into vertical videos for Instagram Stories.