The Agency Brand Film
Video Production Project Overview
This brand story video was created to tell the story behind The Agency straight from the mouths of its co-CEOs, Billy Rose and Mauricio Umansky, and their employees. The target audience of potential and current clients, partners, and media, is also taken through a day in the life at The Agency’s Beverly Hills office, where they see exactly how The Agency is raising the bar in the real estate industry for both clients and brokers. While the company requested a very professional brand film, they also wanted to be able to capture the laid back company culture while showing their love for beautiful design. Footage from The Agency’s television appearances on the news and reality shows allows the viewer to witness the scope of the firm and its past sales.
One 4.5-minute video displayed on client’s About Us page, YouTube channel, Instagram, and other social media channels. Agents also use the video as marketing collateral.
The Agency is a full-service, luxury real estate brokerage and lifestyle company representing clients worldwide in a broad spectrum of classes, including single-family residential, new development, resort and hospitality, residential leasing and luxury vacation rentals.