ieCrowd Equity Crowdfunding Videos
Video Production Project Overview
ieCrowd approached us just weeks before the launch of their equity crowdfunding campaign on Crowdfunder.com to create videos for their campaign and their website. They needed a longer equity crowdfunding video that would educate accredited investors on the company’s key selling points while forging an emotional bond with them and persuading them that the company is worthy of their investment. They also wanted a shorter version that would serv as their brand video for their website.
At the time of production, ieCrowd had two products which were highlighted in the video to show what investors’ money would go towards commercializing. For the longer video, we used ieCrowd’s CEO, Amro Albanna, as the face of the company and narrator of the video in order to form an emotionally connect with viewers and to create a sense of transparency. We used b-roll of a salt-of-the-earth woman to portray the diversity of the ieCrowd’s target investors. Viewers were drawn in by her unexpected emotion and the detail shots.
The shorter 1 -minute brand video featured only the woman from the longer video and was accompanied by an earthy yet powerful female voiceover. This video will be used on their website and we will use some of this footage for their Reg A+ video.
Project Deliverables
One 4-minute video to display on client’s crowdfunding campaign page and YouTube channel, and one 1-minute brand video to be featured on client’s website and YouTube channel.
Company Overview
ieCrowed is a growing community of impact investors with the shared mission of bringing breakthrough health innovations to market. ieCrowd works with universities, government labs, and other health innovators to identify promising technologies that it can turn into products which can provide health and wellness to those who need it most.
Longer Equity Crowdfunding Video for Reg A+ Offering
Shorter Equity Crowdfunding Video for Reg A+ Offering
RESULT
This equity crowdfunding video helped ieCrowd get reservations of over $1.4 million on equity crowdfunding website Crowdfunder.com. ieCrowd’s next equity crowdfunding capital raise will be for $50 million through a Reg A+ offering under Title IV of the JOBS Act.
Challenges
Extremely short time frame
Complicated subject matter
Unclear brand messaging to work off of
Solutions
Utilize two directors to share the workload, keep lines of communication open with client, tap into our vast network of industry professionals to find the right crew members who were available last minute.
Utilize producer with an understanding of finance, impact investment, and video production, to work hand-in-hand with directors and writer.
Create our own compelling story for the company by putting ourselves in the investor’s shoes, working with the CEO, and deep diving into the client’s website, marketing materials, and press.
Winner of 2018 Communicator Award for Branded Content-Promotional for Online Video
Winner of 2018 Communicator Award for Branded Content-Business to Consumer for Online Video
