IEHP Animated Commercials (2016)
Animation Project Overview
Inland Empire Health Plan (IEHP) approached us to produce a series of commercials encouraging their members to utilize their Nurse Advice Line and Urgent Care Centers after hours instead of going straight to the Emergency Room. We researched their target demographic and crafted narratives that mirrored their daily lives and showed them how much better off they’d be if they took advantage of those options instead of the Emergency Room. We produced three 30-second and 15-second spots in both English and Spanish, which aired on cable TV and YouTube starting in 2016.
We were constrained by having to use their “blob” character artwork, but we managed to convince them that adding even the slightest emotion (through eyebrow and facial movement) could make a big impact on their target audience.
Project Deliverables
Three 30-second animations in English and Spanish, and three 15-second cutdown animations in English and Spanish.
Company Overview
Inland Empire Health Plan (IEHP) is a nonprofit Medi-Cal and Medicare health plan in California that recently doubled in size to service more than 1.2 million residents in Riverside and San Bernardino counties. IEHP celebrated it’s 20th anniversary in 2016.
Urgent Care Commercial
AWARDS
IEHP Nurse Advice Line Television Spot
Winner of 2017 Inland Empire ADDY Award for Television Commercial, Local
Winner of 2017 Silver Aster Award for Managed Care/Insurance- TV/Video Advertising – Single
Winner of 2017 Silver HPRMA Award for External Video Production