Habit + Reason BTS Fashion Campaign Video
Fashion Video Production Project Overview
Habit + Reason requested a behind-the-scenes (BTS) promotional video to be shot during one of their photo shoots. We tagged along for the shoot in Los Angeles and captured stylized moments that give viewers a cinematic sneak peek behind the scenes of a fashion photo shoot. The client wanted the video to feel edgy and like a fashion film to appeal to their millennial demographic, so we gave the video a raw, artistic, confident tone. We made the clothes the focal point of the video but highlighted the model’s personality to bring the clothes and the moments to life.
Habit + Reason is a women’s fashion company specializing in graphic tees and sweatshirts with cheeky slogans.
One 1 minute and 20-second fashion film that the client displayed on its website and social media channels.