Umami Burger @ The Grove Reopening Event Videography

Instagram Video Project Overview

Ezra Productions produced this Instagram video for Umami burger to showcase the redesign and reopening of their location at The Grove. They strived to make this location family friendly with a kid-friendly play set up on the patio, making it the perfect place to gather after a day of shopping at The Grove. The interior features amazing modern artwork and decal. Aside from the physical redesign of the restaurant, this Umami features an array of new menu and drink options that are absolutely to die for!

This video production project involved event videography, editings, graphics, and coloring. The video highlighted various important moments throughout the event, including: Jayden Smith’s red carpet arrival; the frenzied media snapping photographs of the celebrity’s step and repeat that featured Umami and Peroni logos; interviews with the Umami President and corporate affiliates; product shots of the featured “Impossible Burger” and Peroni Beer; and the artful preparation of new signature cocktails.

Project Deliverables

One 1-minute video and one 30-second video for Instagram, Facebook, and other social media channels.

Photography covering the entire event…

Company Overview

Umami Burger is an American restaurant chain that uses Japanese-style ingredients to create savory umami burger creations.


Umami Burger received 1,016 views of this video on Instagram.

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