La Perla x Goop Instagram and Facebook Video Production
Video Production Project Overview
La Perla approached us the day before the launch of Goop’s latest brick-and-mortar store, Goop Gift, to film and edit two Instagram videos that profiled the event. Within hours, contracts were signed and our cinematographer, Daniella, started to prepare. Daniella joined La Perla’s director of marketing and public relations to capture footage of the event’s preparation, the cocktail hour, and the dinner. Danielle captured wide shots to show the ambiance, as well as close-up shots that showcased the little details of the event.
Within 24 hours (one day before our deadline), we sent them drafts of their two Instagram videos and they were thrilled and had no additional changes.
Two 15- to 20-second videos formatted for social media channels like Facebook and Instagram.
La Perla is a leading luxury lingerie company that is known for its skillful corsetry and meticulous detail in its creation of exquisite designs in silk and lace. Instilled with a ‘Made in Italy’ heritage, the brand is known for its unbridled femininity, elegance, and sophistication. Goop is a weekly lifestyle publication, curated by Gwyneth Paltrow, that offers exclusive collaborations, recipes, travel notes, and more.
La Perla’s video has received over 13,000 views on Instagram and 3,048 views and 54 shares on Facebook to date (July 2017).