BRANDED CONTENT VIDEO PRODUCTION
Branded content video production has gained a lot of popularity over the past few years because it pulls at the heartstrings while delivering important information about a brand, product, or service.
At Ezra Productions, we take the time to get to know your company, your competition, and your target audience before producing compelling and sharable branded content videos that truly engage and convert viewers.
BRANDED CONTENT VIDEOS COME IN MANY DIFFERENT FORMS:
EXAMPLES OF EZRA PRODUCTIONS BRANDED CONTENT VIDEOS
TEA DROPS BRAND FILM
WHY BRANDED CONTENT VIDEO PRODUCTION?
Branded content can be tricky to define but this is where the beauty of it lies. Unlike traditional advertising, which overtly touts a product’s features and benefits, branded content is centered around a feeling or experience that relates back to the ethos of the brand or key features of its products. Branded content engages a target audience through entertainment, education, or other devices by mirroring the audience’s unique problems, experiences, or even dreams rather than selling a product or service.
In other words, branded content is about storytelling, not product.
More than ever before, brands are looking for creative and innovative marketing strategies that look less like overt selling, and more like authentic and genuine people stories. Resonance and connection are the important words here. The form and style of a branded content video are almost impossible to define given the myriad opportunities available: docu-narrative videos, webisodes, music videos, short films, how-to’s, and interactive serialized mini-films all make for creative prospects. Some of the favorite branded content videos center around real stories, like Dove’s Re3al Beauty Sketches and Dove Legacy campaigns, which you can view below.
Video strategies that build relationships with consumers and reflect the mission, spirit, and values of a brand are extremely effective. Successful content can also be motivated by strong associations linked to the brand such as a social group, music genre, or even a film genre. Branded content has become so popular because it feels authentic, which engages and converts the audience as well as increasing brand recall.
Branded content videos aren’t just about reaching out to hearts and minds – there are also logistical advantages in that such content can currently get around ad-blocking software and the ad-skipping potential of streaming services.
In summary, branded content video is more about entertainment and connectedness, and less about explicit selling. When you’re ready to create your branded content video or campaign, reach out and let us help you tell the perfect story.