BEHIND-THE-SCENES (BTS) VIDEO PRODUCTION
Behind-the-Scenes (BTS) videos offer a sneak peak of the magic that drives growth by presenting the people and stories behind brands. With consumers more willing to buy into brands that resonate with them emotionally, BTS videos also help brands build trust and create a deeper connection with its potential clients and customers.
TYPES OF BEHIND-THE-SCENES (BTS) VIDEOS
EXAMPLES OF EZRA PRODUCTIONS BEHIND-THE-SCENES (BTS) VIDEOS
LA PERLA BTS VIDEO FOR FASHION WEEK
HABIT + REASON BTS VIDEO
WHY BEHIND-THE-SCENES (BTS) VIDEO PRODUCTION?
There are many advantages to including behind-the-scenes video production as part of a comprehensive video marketing campaign, such as:
- Create emotional connection
- Express personality
- Offer an intimate experience of a brand
- Showcase a business in a different environment
When it comes to style, tone, and narrative, there are many options to choose from. Manufacturing businesses may reveal how a product is made, whereas service based businesses might decide on a candid day in the life of the office.
There many great narratives that suit behind-the-scenes videos such as team building events, ‘a day-in-the-life’, following the progress of a new product or refurbishment, bloopers, and even soundbites from team members and customers.
Behind-the-scenes videos also make video content much more shareable and actionable because they resonate so well with consumers. This makes behind the scenes videos a great way to transform clients into social media sharers which in turn, spreads the reach of your message.
If you’re ready to give viewers a peek behind the scenes of your company with BTS videos that boosts brand awareness and lift, get in touch to get started.