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BEHIND-THE-SCENES (BTS) VIDEO PRODUCTION

 
New York Creative Agency & Video Production

Behind-the-Scenes (BTS) videos offer a sneak peak of the magic that drives growth by presenting the people and stories behind brands. With consumers more willing to buy into brands that resonate with them emotionally, BTS videos also help brands build trust and create a deeper connection with its potential clients and customers.

TYPES OF BEHIND-THE-SCENES (BTS) VIDEOS

  • Promotional Videos

  • Day-in-the-life Videos

  • Company Culture Videos

  • B2B Videos

  • Event Videos

EXAMPLES OF EZRA PRODUCTIONS BEHIND-THE-SCENES (BTS) VIDEOS

LA PERLA BTS VIDEO FOR FASHION WEEK

HABIT + REASON BTS VIDEO

WHY BEHIND-THE-SCENES (BTS) VIDEO PRODUCTION?

Creating a behind-the-scenes video that captures the unique ethos of a company is a great way to show potential clients the human face of a business. Creating the tone that best suits a brand, whether that’s showing a team having fun, or extolling the virtues of a productive and professional office, behind-the-scenes videos amplify the core values of a business as well as reflect the values of target clients and customers.

There are many advantages to including behind-the-scenes video production as part of a comprehensive video marketing campaign, such as:

  • Create emotional connection
  • Express personality
  • Offer an intimate experience of a brand
  • Showcase a business in a different environment

When it comes to style, tone, and narrative, there are many options to choose from. Manufacturing businesses may reveal how a product is made, whereas service based businesses might decide on a candid day in the life of the office.

There many great narratives that suit behind-the-scenes videos such as team building events, ‘a day-in-the-life’, following the progress of a new product or refurbishment, bloopers, and even soundbites from team members and customers.

Behind-the-scenes videos also make video content much more shareable and actionable because they resonate so well with consumers. This makes behind the scenes videos a great way to transform clients into social media sharers which in turn, spreads the reach of your message.

If you’re ready to give viewers a peek behind the scenes of your company with BTS videos that boosts brand awareness and lift, get in touch to get started.

 

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