by Ezra Productions | Apr 1, 2019 | Business of Video, Featured, Video Marketing, Video Production Tips
As a marketing professional, you know the power of video and the importance of having a dedicated, realistic video marketing budget. But making the case to your company’s decisions makers can be more difficult. When you build a video marketing budget, higher-ups might...
by Ezra Productions | Jan 11, 2019 | Branded Content, Business of Video, Featured, Video Marketing, Video Production Tips
With 81% of businesses using video for marketing purposes in 2018 and consumers watching an average of 1.5 hours of video per day (according to HubSpot), video marketing has never been more important than it is today. In 2018 we saw some shifts in consumer behavior...
by Ezra Productions | Jun 13, 2018 | Branded Content, Featured, Social Action, Video Production Tips, Viral Video Production
In April, The North Face announced the introduction of their Move Mountains campaign, an initiative to equalize representation of men and women in the outdoor brand’s video production and advertising efforts. While the idea of portraying women in ads isn’t new, few...
by Ezra Productions | Jun 29, 2016 | Featured, Video Marketing, Video Production Tips
With so many different social media channels now supporting video, it can be confusing for video production companies to keep up with the changing video specs required for each channel. Thanks to our friends at Dissolve.com, we’re pleased to provide you with...
by Ezra Productions | Mar 7, 2016 | Branded Content, Business of Video, Featured, Video Production Tips, Viral Video Production
It’s no secret that in the video production business, emotionally charged videos have more of an impact on viewers than boring videos that only show talking heads. Just imagine how much less engaged you would be if you were watching a film in which someone was having...
