Engage Your Target Audience with Animated Video Production

Animated video production is a great way to bring your story to life and fully visualize your message with a dynamism that engages your target audience anytime, any place, and anywhere. Through animation, even the most complicated concept or the most mundane of services can become a fully realized brand campaign that resonates directly with your target audience.

Without the traditional limitations of live-action video, animation allows you to express perspective, context, character, and tone in unique, fun, and inspiring ways that really make your message pop for your target audience. In the process of connecting your audience to the pure concept directly, animated video has a higher level of engagement than live action alone.

Of course, you can also utilize the full creative possibilities of animation by telling your story artistically. Tackling emotionally tough concepts can be done delicately through beautiful watercolor animation like this PSA we did for the Los Angeles County Perinatal Mental Health Task Force:

 

 

Animation can tackle difficult subjects in a neutral way and because by using artistic representations of characters, you don’t need to worry about nationality, race, age, or gender. Your message gets to its target wherever that might be without describing just one person’s situation.

Animation speaks on a conceptual level that unites us all.

The ability to target your audience with the right tone like a light cartoon-style for children, or a more professional, corporate tone for traditional businesses and institutions is just one of the many benefits of animation over live action.

Animated videos come in a whole range of incredible shapes and sizes such as:

  • 2D Animation
  • 3D Animation
  • Vector Animation
  • Whiteboard Animation
  • Hand-drawn Animation
  • Stop-motion Animation
  • High-end Watercolor Animation
  • Hyperrealist Animation

And of course, because you have full creative control from start to finish, animated video production is much more flexible and adaptable and can be used for any number of different purposes:

  • Introduction Videos
  • Explainer Videos
  • How-to Videos
  • Instructional Videos
  • Corporate Videos
  • Non-profit Videos
  • Training Videos

Whatever the scope of your message, from the most complex to the very simple, there is a style of animation that suits your situation.

And why does animation work so brilliantly? Because in the process of connecting your audience to the pure concept directly, animated video has a higher level of engagement than live action alone.[1]

In fact, the simpler the animation, like in our animated videos for healthcare provider Inland Empire Health Plan (IEHP the more easily we engage.

 

 

Animated characters, human or otherwise, trigger our empathy and strengthen our ability to identify – whatever demographic we might inhabit.[2] Effectively, animation makes it easier for your target audience to align with your message and your brand – especially if your product is intangible or hard to explain.

The impact of animation on brand campaigns far exceeds that of standard live action video and text alone. Considering that animation tells your story – and fast – the ability to hook your audience is where animation has the advantage over live action. Animated videos have been shown to reduce bounce rates and increase average visit time by up to two minutes – no mean feat in the fast pace of our inter-connected world.[3]

In fact, considering YouTube has over a billion users, and that 500,000 people watch Facebook videos every day, it’s clear that people just can’t get enough video. The problem is that of those Facebook videos, a huge 85% of them are viewed without sound.[4] This is where animated video has a clear advantage with the ability to really cut out the noise with the simple strong visual/strong text strategy.

Animated videos have been shown to boost engagement, and increases conversion rates by an average of 20%.[5] This means it makes the perfect platform to deliver everything from the driest statistical information to the toughest of emotional concepts, as well as everything in between. In a nutshell, animated video is the right choice when imagination, engagement, budget consideration, and connection really matter.

Ezra Productions’ Los Angeles and New York animated video production teams can create animated videos that work imaginatively and effectively to tell your story, explain your product, inform your audience, and much more. Let us know when you’re ready to create an animated video strategy, and together, we can tell your story.

 

[1] Massey, B: Why Animated Videos Increase Viewer <Conversion Sciences>
[2] Mendez, Juan Jose: 5 Reasons why Explainer Videos use Animated Characters < YumYum Videos>
[3] Mendez, Juan Jose: How to Improve your Inbound marketing with animated Explainer Videos <YumYum Videos>
[4] Patel, Sahi: 85% of Facebook Video is Viewed Without Sound <DigiDay>
[5] Massey, Brian: Why Animated Videos Increase Viewer Attention <Conversion Sciences>